I help home service companies turn ad spend into a predictable pipeline of booked jobs: ads built for your trade, follow-up in under 60 seconds, and a system that never lets a lead slip.
You don't have a leads problem. You have a leaks problem.
Most home service companies already generate demand, then lose it in the gaps between the phone, the truck, and the notebook. Here is what those gaps quietly cost every month.
The leak ledgerMonthly
You call back “when you get a chance”
− The job itself
Most homeowners hire the first company that responds. If a lead sits for an hour, it's usually already someone else's job.
Calls hit voicemail while you're on the roof
− Leads you paid for
The phone rings, rolls to voicemail, and the homeowner dials the next name on Google.
Feast or famine, every single month
− Confident hiring
One month you're turning work away, the next you're covering payroll from savings. Referrals don't scale on your schedule.
Ad money burned on “clicks”
− Budget and trust
An agency charged you monthly, sent a report full of impressions, and you couldn't point to one booked job that came from it.
The pipeline lives in your head
− Quoted revenue
Leads in texts, quotes in a notebook, follow-ups on memory. Nothing slips on a slow week. Everything slips on a busy one.
Estimates that never close
− Your easiest win
You quoted it, they said “let me think about it”, and no one ever followed up. That estimate is still winnable.
What it adds up to− Growth you can't predict
None of this is a you problem. It's a systems problem.
You're excellent at the work. That's why referrals kept you growing this long. But past a certain size, hustle stops scaling. The companies dominating your market aren't better on the tools: they respond in seconds, follow up forever, and never let a lead fall through a crack. That's not talent. That's a machine, and we build it for you.
We don't sell ads, software, or “marketing”. We install one connected system with a single job: turn strangers in your service area into booked jobs on your calendar.
Stage 01 · Paid ads
Ads that buy jobs, not clicks
A predictable cost per booked job, so growth becomes a math problem, not a gamble.
Meta, Google & Local Services Ads built for your trade
Offers engineered around real homeowner urgency
Tracking wired to booked jobs, not vanity metrics
Weekly optimization against cost per job
Stage 02 · Speed & automation
Every lead answered in under 60 seconds
Leads get a call and a text while your competitors are still checking voicemail.
Instant text-back on every form fill and missed call
Booking links that drop jobs straight into your calendar
Appointment reminders that kill no-shows
Runs nights, weekends, and while you're on the roof
Stage 03 · CRM & pipeline
Every lead and quote in one place
Open one screen and know exactly who to call, what's quoted, and what's stuck.
One pipeline from first click to paid invoice
Every call, text, and email logged automatically
Quote follow-ups that trigger themselves
Owner dashboard: leads, bookings, revenue
Stage 04 · AI follow-up
Missed opportunities, recovered
An assistant that revives old quotes, answers after-hours, and books reviews, all without you lifting a finger.
One video, no fluff: the exact playbook we install (ads, 60-second response, pipeline, AI follow-up) and the numbers behind it. Watch it before your call and we'll skip the pitch and go straight to your plan.
12 min
Why referrals plateau
The math on why word-of-mouth caps your growth, and what predictable demand actually requires.
The 4-part system
How ads, instant response, one pipeline, and AI follow-up compound into a full calendar.
The real numbers
What cost per booked job looks like across roofing, HVAC, and plumbing, plus how fast it pays back.
Real trades, real markets, one number that matters. Here's what the system does when it's installed and running.
JOB-0041 · Roofing · Denver, CO
Summit Ridge Roofing
Before
Great crews, zero pipeline. 90% of revenue came from storm seasons and referrals, so every off-season meant layoffs.
After
From 11 to 38 booked jobs a month in 90 days.
What we installed
Meta + Google ads built around free roof inspections, 60-second text-back on every lead, and AI reactivation of three years of old estimates.
The owner thought his market was “tapped out.” It wasn't. His follow-up was. Within two weeks of launch, the reactivation campaign alone booked 9 jobs from estimates everyone had written off.
Meta Ads · Google LSA · GoHighLevel · AI Text-Back
11 → 38
Booked jobs / month
$146
Cost per booked job
$412K
Revenue addedfirst 90 days
JOB-0056 · HVAC · Phoenix, AZ
TrueTemp Heating & Air
Before
Spending $6K/month with an agency, getting reports full of clicks, while install crews sat idle between jobs.
After
2.4× more installs booked on 22% less ad spend.
What we installed
Rebuilt ads around seasonal urgency, took over Local Services Ads, moved everything into one pipeline, and switched on no-show reminders plus review automation.
Same market, same budget ballpark, different system. The difference wasn't the ads platform. It was tracking to booked installs and answering every lead in under a minute.
Google LSA · Meta Ads · GoHighLevel · Review Automation
14 → 34
Booked installs / month
−22%
Ad spend
3.9 → 4.8★
Google rating
JOB-0063 · Plumbing · Charlotte, NC
BlueLine Plumbing
Before
Owner-operator answering calls from under sinks. Half of inbound calls missed, zero follow-up on outstanding quotes.
After
$68K recovered from missed calls and dead quotes in 60 days.
What we installed
Missed-call text-back, an AI booking assistant for after-hours, quote-revival sequences, and Google ads on emergency + water heater searches.
The AI assistant booked a $4,800 water heater replacement at 11pm on a Tuesday while the owner was asleep. That single job covered the system for the month.
Google Ads · AI Booking Assistant · GoHighLevel · Call Tracking
87%
Missed calls recovered
$68K
Revived-quote revenuefirst 60 days
22 → 41
Booked jobs / month
Illustrative case studies. Replace with your own client results in src/content/projects.ts.
In their words
Owners who stopped chasing leads
The best measure of the system is what the people running on it say. Replace these with your own client reviews. Video testimonials are supported too.
“We went from praying for storms to turning down jobs. The system texts leads back before I've even seen the missed call.”
Marcus Rivera
Summit Ridge Roofing · Roofing
38 booked jobs / month
“First agency that ever showed me booked installs instead of a click report. I check one dashboard every morning and know exactly where the month stands.”
Dana Whitfield
TrueTemp Heating & Air · HVAC
2.4× installs on −22% spend
“The AI assistant booked a $4,800 water heater job at 11pm while I was asleep. That one job paid for the whole month.”
Chris Okafor
BlueLine Plumbing · Plumbing
$68K recovered in 60 days
“I stopped being the bottleneck. Quotes follow themselves up now. We closed jobs I'd written off six months ago.”
Elena Vasquez
GreenScape Pros · Landscaping
41% more quotes closed
How it works
From first call to full calendar
No six-month onboarding, no mystery. Four steps, fourteen days to launch, and about two hours of your time total.
0130 minutes
Strategy call
We map your market, your capacity, and your numbers. You leave with a plan for what a booked-job system looks like in your business, whether you hire us or not.
Market & competitor snapshot
Capacity and goal math
A 90-day plan you keep either way
02Days 1–14
Build
We build your ads, wire the CRM, connect your calendar, and switch on the automations. You keep running jobs. We need about two hours of your time, total.
Ad campaigns built for your trade
CRM & pipeline configured
Speed-to-lead automations live
03Day 14
Launch
Ads go live and leads start hitting the pipeline. Every one gets an instant response, your calendar starts filling, and you watch it all from one dashboard.
First booked jobs
Owner dashboard access
Weekly numbers in plain English
04Ongoing
Scale
We optimize against one metric: cost per booked job. As it drops, we scale budget, expand service lines and zip codes, and keep your crews busy.
7+ years running paid acquisition for local service businesses
$4M+ in managed ad spend across 12 trades
Google & Meta advertising certified
Systems built on GoHighLevel, Zapier & custom AI
Who you're working with
I only work with the trades. On purpose.
I didn't start in marketing. I started around the trades, watching people who were brilliant at the work lose jobs to companies that were simply faster on the phone. That never sat right with me.
So I went deep on one problem: how does a great local company turn attention into booked jobs, every week, without the owner doing everything? The answer wasn't another ad hack. It was a system: ads, speed, pipeline, and follow-up working as one machine.
Today that's all I do. No SaaS startups, no restaurants, no “we do everything for everyone.” Home service businesses only, because when you focus on one kind of client, you stop guessing and start installing what you already know works.
“Make the best contractor in every market also the easiest one to hire.”
Getasew Adane
Founder & Growth Strategist
Booked jobs or nothing
Clicks, impressions, and “brand awareness” don't make payroll. We report the number you'd write on a whiteboard: jobs on the calendar.
Plain English
You'll never need a glossary to read our reports. If we can't explain it simply, we shouldn't be charging you for it.
You own the system
Your accounts, your data, your customer list. If we ever part ways, the machine we built stays with you.
Risk reversal
The 90-day booked-jobs guarantee
If the system isn't booking jobs within 90 days of launch, we work free until it is. We can offer that because we track the one number you can't argue with: jobs on your calendar. And there are no long contracts. We earn the next month, every month.
No sales-page dodging. If your question isn't here, bring it to the call.
How much does this cost?
Most clients invest $1,500–$3,000/month in system management, plus their own ad budget. On the strategy call we'll do the math backwards from your average job value. If the numbers don't clearly work in your favor, we'll tell you not to hire us.
How much ad budget do I need?
Typically $1,500–$5,000/month depending on your trade and market. Higher-ticket trades (roofing, remodeling) need fewer jobs to make the math work; higher-volume trades (plumbing, cleaning) run on lower cost per job. You'll see the exact math for your market before spending a dollar.
How fast will I see booked jobs?
The system launches in 14 days, and most clients see their first system-booked jobs within the first two weeks after launch. Reactivating your old quotes and past customers often books jobs even before the ads spend a dollar.
My market is competitive. Will this still work?
Competitive markets are where speed wins the most. When five companies get the same lead, the one that responds in 60 seconds and follows up ten times takes the job. Most of your competitors do neither. That's the whole opportunity.
Do I have to sign a long contract?
No. Month to month after the initial 90-day launch window. We keep clients by booking jobs, not by locking doors.
Who actually does the work?
We do: ads, CRM setup, automations, AI, and reporting. Your team's only job is answering booked appointments and doing great work. Total time required from you: about two hours during setup, then a short weekly check-in you can skip.
What is the AI follow-up actually doing?
Three things: it texts back every missed call and new lead instantly, it holds a natural conversation to qualify and book the appointment, and it works your old quote list and past customers with follow-ups a human would never keep up with. Hot leads get escalated straight to your phone.
I've been burned by marketing agencies before. Why is this different?
Because we're accountable to a number you can verify on your own calendar: booked jobs. You get the tracking, the dashboard, and the account access. Nothing hides behind a monthly PDF. And with no long contract, we're re-hired every 30 days based on results.
I'm already slammed. Why would I need this?
Busy now doesn't mean busy in 90 days. Feast-or-famine is exactly what the system removes. And when demand exceeds your capacity, you get to raise prices, pick better jobs, and hire ahead with confidence instead of panic.
Next step
Book your free strategy call
Thirty minutes, no pressure, no jargon. We'll map where your jobs leak today and what a booked-job system looks like in your market. You keep the plan either way.
We audit your current lead flow and find where jobs leak
You get the math: what a booked job should cost in your market
You leave with a 90-day plan. Keep it even if we never talk again
